Thursday, September 2, 2010

How Automotive Social Networking Management Works

Social networking sites allows the local dealer an opportunity to utilize a powerful tool that provides real-time marketing, ASMN is the series of processes and procedures that manages your Automotive Social Network. ASMN will Expose, Acquire and Engage online car buyers to your current website. Social marketing for the auto industry cannot be looked at as traditional type marketing, but can offer similar or great results.


Social networks are the relationships that tie us directly to our consumers. Think about what happens when you meet someone new. You ask where they work, where they grew up, where they went to school. Eventually, you realize that your childhood friend was in this guy's fraternity in college. Even though you've never met before, you're both part of the same social network -- a friend of a friend. ASMN develops a powerful network of Real-Time Buyers based on the behavior of your Automotive Social Network…utilizing the powerful tool known today, Social Networks!

The term "social network" has been around since the 1950s, but the meteoric rise of social-networking Web sites like MySpace, Facebook and LinkedIn has turned a dusty sociological phrase into the hottest buzzword of the Internet age.

A social network is a social structure that maps out the relationships between individuals. Technically we all belong to one giant social network, but we also belong to smaller, tighter social networks defined by our families, our friends, where we live, where we work, where we went to school, our hobbies and interests and much more.

ASNM is the science behind the lead; an online transition must take place between the online consumer and the Neighborhood Car Dealer. Most neighborhood car dealers invest in leads every month, on average $16.00 per lead or $1,600.00 per month per lead source in order to sell additional units. ASMN provides a strategic outline of processes and procedures designed for your dealership, around your current culture, your daily routine and the behavior of your online customers. The end result is more leads to your website or more transitions take place and provides your dealership with MORE Opportunities to do Business!! (OTB), FOR LESS.

Your Current Website serves as a Hub of online information for your dealership, it provides Inventory – Contact Forms – Service & Parts Request – Finance Applications – Test Drive Forms and more…..yet Neighborhood Car Dealers Invest an additional $5,000.00 on average, every month to send or remarket the already available Hub of information from their websites to where the online potential buyers are. We do this through third party companies for our Inventory, for our service departments, for our finance departments…….and then we invests even more money for someone or some people internally to manage our investment every month and get a return…….